Contemporary Research on Organization Management and Administration
Vol. 2019, 7 (1)
ISSN (online) 2335-7959
Pages: 58-73

Nicoleta Dorina, Racolța-Paina Babeș-Bolyai University, Romania
Andreia Claudia Bucur, Babeș-Bolyai University, Romania

Status: Published
Full paper link: CROMA_2019_7_1_58-73.pdf

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This article is licensed under a Creative Commons Attribution 4.0 international Licence


Purpose – The aim of this article is to analyze the specificity of talent management (TM) in commercial banks, a sector in which the fierce competition for talent requires the implementation of TM strategies, processes, and programs.

Design/methodology/approach – The proposed case study conducted on a commercial bank in Romania aims to identify the efforts regarding the TM process carried out by the studied bank and to analyze the perception of the employees participating in the study. It relies on data obtained both from desk research (by analyzing internal documents of the bank, and articles from Romanian and international specialty journals) and field research (by using qualitative and quantitative methods).

Findings – There is a variety of TM practices and tools, some of them more often used in the banking sector; TM inclusive and exclusive approaches are not excluding each other, although the exclusive approach prevails in this sector. At the level of the bank under analysis, the professional or personal development activities are predominant, being appreciated by the employees participating in the study.

Research limitations/implications – The research limitations are given by the subjectivity of case study research. Also, the bank under analysis is small compared with the presence of this bank at national level.

Practical implications – Our paper presents the specificity of TM in studied bank as well as several recommendations in order to improve the TM impact on the activity of the bank.

Originality/Value – The key contribution is the practical approach and the focus on commercial banking sector where we could notice that the case studies on TM practices and tools are rare.

Keywords: talent management, case study, Romania, commercial bank

Research type: case study

JEL classification: M51, M54

Additional information